Ad Shelter

Fewer ads. A calmer, cleaner home.

A simple device that connects to your router and blocks advertising by blocking ad-related DNS addresses.

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Cutaway home: a router and the Ad Shelter box connected to a TV, tablet and phone, with ad domains bouncing off a shield

Meet Ad Shelter

The Ad Shelter box connected by Ethernet cable to a home router
Connects to your router with one Ethernet cable
Two Ad Shelter devices, one light and one dark blue
Light and dark finishes
Ad Shelter device connected to a home router with an Ethernet cable
Small enough to sit beside your router

How it works

1

Plug into your router

Connect Ad Shelter to your router using a spare port.

2

Blocks ad-related DNS addresses

Ad Shelter blocks known ad-related DNS addresses.

3

Enjoy a cleaner browsing experience

Web pages load with fewer ads and trackers.

What it blocks, what it can’t

Ad Shelter blocks advertising by blocking ad-related DNS addresses.

However, not every ad is blocked.

Blocks

  • Many ad domains
  • Known trackers
  • Ad-related requests

May not block

  • Some ads
  • Ads from new domains
  • Ads in apps

Benefits for your household

Cleaner pages

Focus on what matters.

Fewer trackers

More privacy at home.

Whole-network coverage

All your devices, easily.

Pre-order Ad Shelter

Reserve your device now. Payment is handled on a secure, hosted checkout page, so card details never touch this site.

  • Plugs into a spare router port
  • Covers every device on your network
  • Ships to Estonia, Latvia and Lithuania
Ad Shelter device (excl. shipping)
Quantity1
Total (excl. shipping)

Shipping: currently to Estonia, Latvia and Lithuania only. More countries will be added later. Shipping is calculated at checkout. You’ll be taken to a secure hosted payment page.

Register your interest

Let us know you’re interested in Ad Shelter. We’ll save your details and be in touch with updates on price, availability and delivery.

Frequently asked questions

How do I set up Ad Shelter?

Plug it into a spare port on your router and follow the setup steps.

Is it compatible with my router?

It’s designed for common home routers; details will come before launch.

What does DNS blocking mean?

DNS turns site names into addresses. Blocking known ad addresses stops those requests.

How does Ad Shelter protect my privacy?

It blocks known trackers across your network, so fewer requests reach them.

Will Ad Shelter block every ad?

No. Ads from new domains and some in-app ads may still appear.

How Ad Shelter connects

A plain-English look at how Ad Shelter is designed to reduce advertising across your home.

A device for your home

Ad Shelter is a physical device designed to connect to your home router. Once connected, it works for the home network as a whole.

Blocking at the address book

Every website lookup uses DNS, the internet’s address book. Ad Shelter blocks lookups for ad-related DNS addresses, so many ads never get the chance to load.

No blocker on every device

Because the blocking happens across the home network, you don’t need to set up a separate ad blocker on each phone, tablet, TV or computer.

Coverage varies

Not every ad can be blocked. Some ads are served from the same addresses as the content you want, so results will differ from site to site and app to app.

Exact setup steps and compatibility details are still being finalised. Pre-order now, or register your interest and we’ll share them as they’re confirmed.

Pre-order Ad Shelter Register your interest